Ms. Woodbine

Brand Story Video

Telling the story of who you are as an organization is vital. Woodbine asked us to help craft a creative approach that illustrated the depth to their great organization. They wanted to highlight parts of their company no one sees, but do so in a creative way. Our team quickly got to work crafting the idea of “Ms. Woodbine”, a spokes person that would travel in first person through these locations and take on the personality of each position. The entire project was produced, shot and edited by our Media That Matters team, and we absolutely loved approaching a simple “who we are” video, with a new creative flare.