When Mission Thrift Stores approached us to help them tell their story in less than :30sec, we put ourselves in their customers shoes… literally.  Our goal was to create an entire campaign centred on the idea of who they are serving, and why people should care.  Our concept of a young boy, who dreamed of being a basketball player with REAL basketball shoes was brought to life in this :30sec spot.  We then sequenced the spot in reverse making it more impactful to the moment he finds the shoes inside Mission Thrift Store.  We loved crafting this spot, and it was so special to be a part of this national campaign that aired nationally on CTV and HGTV.